Brand reevaluation - updating your brand visuals
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. – Entrepreneur.com
In 2019 it is not enough to JUST have a good logo and believe that you have this branding thing under control. All money, all clients, all business is not created equal. If you have had issues in the past attracting the types of clients you want to work with then you may need to revisit your brand story.
download your free copy of the ultimate brand visual guide
I recommend that every creative entrepreneur reevaluate yourself and your business each year. This way you can create a plan and stay aligned. Before you change anything in your business you should first clarify your brand story and define your niche. Answer these questions before you decide that something needs to be updated:
Clarify your story
What is your product, service or message?
What is your WHY? Each business should operate with purpose, and passion. do you know yours?
What do you want your consumer to think about you?
What do your customers think about you? Create a quick survey and ask you 2018 clients about their experience. You don’t know what to change to make it better if you don’t ask.
Define your niche
Who do you serve? Be specific!
Why do they need my help? - again if you do not know, ask your clients, “why did you hire me?”
Once you have reevaluated your business, clarified your story and defined your niche; you can focus on updating your brand visuals.
What is a Brand Visual?
Your visual identity is made of several elements including; photos, colors, fonts, and design. Brand Visuals are used to illustrate a clear and consistent message that evoke feelings and emotion and communicates your brand values (Tells your story).
The right brand visuals will help you establish consistency and become recognizable over time.
Your brand visuals have to go beyond your logo design. Beyoncé wouldn't get her hair and make-up done for the Grammy's, and then walk the red carpet in her pajamas. You have to put the whole look together so the world knows that you came to slay!
With the right brand visuals your clients will be screaming YESSSSSSS (with two finger snaps), every time you show up in their timeline or inbox!
Download this free checklist, Ultimate Guide to Brand Visuals to be sure you have all the right components in place to tell your brand story.
BEST. ADVICE. EVER. – You don’t have to be fancy, you have to be consistent!
Every business should have a brand board, as a guide to help determine their visual elements of their brand are consistent. Check out some of the mood boards and brand boards created for my clients for the New Year! Check new business branding off your 2019 to-do-list by allowing Chanel Nicole Co. to give you a brand style make-over.
Hey Girl Hey! I am Chanel and I work with boss babes and creative entrepreneurs who want to stand out from the crowd and take their brand to the next level. I am a Photographer, SquareSpace Website Designer, and Brand Stylist so basically I can help you with #AllTheThings! If you are ready for an upgrade in your business Let's Chat